We interviewed 10 frequent travelers about their current travel experience that involves driving. All of them have used Uber as their ride service during short trips at some point. 9 of them have rented cars before, and 3 of them have used car services in the U.S. We also interviewed 6 Uber drivers to know their thoughts about the current Uber service and their experiences. Surprisingly, 5 of them mentioned the situation in which they drive around but have no orders.
Riders want to customize multiple destinations and the arrival time
In some situations, travelers wish someone could take care of driving, parking, and luggage issues so that they can better enjoy the trip
Some riders feel car service is too expensive
Some riders care about safety issue a lot, they want responsible, reliable, and experienced drivers to offer service